Combining live-action video and animation makes sense when your goal is to establish a human connection with your audience (live-action video), but also share important details and concepts that lend themselves to visual representation, such as product use cases, features and capabilities, data points, statistics, or technical diagrams (animation). Relying exclusively on a narrator’s words to communicate that kind of information is a lot to ask. We’ve all been put to sleep by live action videos that drone on and on. Incorporate animation and suddenly the narrator can “show” and “tell.”
Switching from live action to animation also naturally engages the viewer. When watching videos, we take notice and pay attention to new visual compositions or styles. Alternating between the two is a great way to sustain audience interest.
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